The Sydney Tower at Pitt Street has re-opened after a $3.5 million renovation as SydneyTower Eye. The attraction boasts of a new state-of-the-art 4D-cinema and a refurbished Observation Deck upgraded with interactive multi-lingual touchscreens and high-powered binoculars.Tower operator Merlin Entertainments Group says it is happy to bring the ‘Eye’ brand to Sydney, but some Australians have been up in arms, saying the new identity has given Sydney tourism a bad name.
